For gyms and operators

The member who sees progress is the member who stays.

AYA gives your gym objective, member level strength data over time. Progress becomes something you can show, not just something you promise.

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The problem

You can't keep what you can't measure.

About half of new members quit within six months, and the average club keeps only about two in three members a year. (HFA, 2025)

50 %

of new members quit within six months.

2 in 3

members is all the average club keeps in a year.

Rarely because the training fails. Usually because members can't see it working, so they stop believing it is. On the one thing that keeps them, visible progress, most operators are flying blind. AYA turns the lights on.

Source — HFA, 2025
What changes

What AYA changes for your gym.

01

A stronger first impression.

Turn member onboarding into a real strength assessment, with evidence the member can see. 87% of members who get a good onboarding stay at least six months. (IHRSA, 2023)

02

Progress you can show, month over month.

Member level data that proves the training is working.

03

More effective trainers.

Give your team objective data to program with, and to coach on.

04

A reason to stay, and a reason to buy.

Members who see progress renew. Members who see what is possible sign up for coaching.

Easy to adopt

Elite, without the overhaul.

AYA runs on the functional cable strength equipment you already own, across brands. No new hardware, no change to your floor plan, no rip and replace. Your trainers are running assessments the same week.

It is a fast, low cost way to turn a standard gym into an elite training facility, and your trainers into elite performance coaches.

The retention story

The cost of an invisible result.

A busy member joins with the best intentions. They train for a few weeks, cannot see a change, and quietly stop coming. You never get the chance to save that membership.

AYA gives you that chance early, while the member can still feel the win, and while you can still show them it is real.

The ask

Pilot AYA in your gym.

We are placing AYA with a small group of gyms to prove it inside real member experiences. Low risk, high signal. Let us show you how it would work on your floor.