The last part of fitness to get measured.
Cardio got numbers. Recovery got numbers. Sleep, steps, heart rate, all tracked and trending. Strength, the reason most people train, was left behind, without objective data of its own.
We started AYA to close that gap. To give gyms, trainers, and coaches an objective picture of strength, and turn it into better decisions for the people they train.
of the modern club floor is now strength zones — the highest share on record.
Why now.
Strength is now the anchor of the gym. Strength zones fill 42% of the modern club floor, the highest share on record. (HFA, 2025) A new generation is training for it, and they expect to see their data and proof that their effort is working.
The appetite for evidence has never been higher. Strength is the last place without it.
Strength science, with product and commercial execution.
Twenty-five years getting entire industries to adopt new standards, from chip payments to real-time infrastructure. Exactly the adoption challenge AYA faces across gyms, trainers, and partners.
Expert in human performance and applied biomechanics. Dr. Juris built the fitness industry's first research lab at Cybex and patented assessment software at the PGA. He is the science behind AYA.
Over twenty years building AI and data platforms at consumer scale, including ML personalization for 11M users at Digg. Joshua builds the AYA verification engine and its AI layer.
Decades of expertise. One bold vision.
Where we are headed.
Our mission is simple. Inspire people to fulfil a stronger, healthier future. Our vision is to push the boundaries of what fitness data can tell you.
Pushing boundaries.